Among others, the main aims of the project were the following:
- Strengthening of journalist professionalism.
- Improvement of the operation of the Georgian Mass Media through the reformation of the ways the local and national news are presented and broadcasted.
- Promotion of democratic values and pluralist meanings, as these relate to human rights and the rights of the minorities.
- Re-adjustment of the way political, social and economic facts are recorded and analysed.
- Application of the freedom of press.