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ProDeCom - Product, Development, Communication

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Additional Info

Program Type Developmental Program in the Mediterranean
Project Location France, Hellas, Turkey, Jordan, Algeria, Morocco, Palestinian Territories
Target Group The project addressed mainly women, which engage in the creation of traditional and applied arts items and come from undepriviledged regions of the wider Mediterranean, as well as associations for the preservation and promotion of the cultural heritage of the participating countries.
Duration 42 months (2002-2005)
Partners Chambre des Beaux Arts de Mediterranee (France), Jordan River Foundation (Jordan), Noor Al Hussein Foundation (Jordan), Femmes et Development en Algerie (Algeria), FEDA - Enterprises (Algeria), Human Resource Development Foundation (Turkey), Izmit City Assembly (Turkey), 7 Dimensions (Jordan), Amicale Amitie Cooperation de Figuig (Morocco), ERT 3 (Hellas)
Budget - Funding The total project cost came up to the amount of 804.546 Euro, with funding received from the Euromed Heritage program of Europeaid. The budget corresponding to the activities of KESSA DIMITRA came up to the amount of 51.125 Euro. Financial Report / Funding:40.900 came from the EU and the rest 10.225 constituted the own funding of the organization.
Program state Finished program

The program covered the wider Mediterranean basin and through its activities, aimed among others at the following:

 

  • Preservation and promotion of the cultural heritage of each region. The challenge of the program lied in the promotion of the artists and crafts men and women from the wider Mediterranean basin. This effort included awareness raising with the wider audience on the added value of cultural products, as this is translated into quality of life, but also quality of products.
  • Establishment and enhancing of new transnational relations for the exchange of know how. The program aimed, among others, at the fostering of free flow of know how, methodologies and techniques of the Mediterranean countries, mainly through the use of new technologies. Additionally, it aimed at collecting and developing relative legislation for the protection and free movement of cultural products.
  • Transformation of the occupation with the production of crafts into a financially viable activity.
  • Enhancing of the skills and dexterities of women, in their capacity of vessels for the development and passing on of cultural heritage. The program aimed at familiarizing the women with the uses of new tools and exposing them to the applications of new technologies, as well as training them on basic principles of management and marketing, so that they can ensure the viability of their activities.

In order to be able to achieve the aforementioned aims, project ProDeCom focused among others on the following activities:

  • Creation and publication of a guide titled Arts and Crafts in the Mediterranean Countries
  • Creation of a website, dedicated to the presentation and promotion of arts and crafts in the Mediterranean countries
  • Training, transfer of experience and know how
  • Rotating transnational exhibition of arts and crafts
  • Establishment of a Cultural Development Product label, which will allow the artist to engage with his/her art or craft in a professional manner, and the consumer to be aware of the conditions under which the product has been created, thus acclaiming through his/her choice the wealth and quality of products created in the Mediterranean countries.

The role of KESSA DIMITRA was to become the link between Hellas and the countries of the wider Mediterranean basin. On one hand, it promoted Hellenic culture and traditional crafts through the program, while simultaneously transferring knowledge and experience from the Hellenic reality and on the other, it introduced to Hellenes the arts, crafts and tradition of their Mediterranean neigbors.

Within the framework of the program, KESSA DIMITRA had participated in the implementation of all the aforementioned activities, and it also:

  • Collected material related to the tradition of various regions of Hellas (handicrafts, motifs utilized and symbolism, techniques and raw materials, etc), so that these can be utilized for the production of the CD ROM and the guide.
  • Collected data related to the creation, sales and promotion of handicrafts in Hellas, such as relevant legislation, potential quality assurance systems, etc
  • Organized a five day training seminar for the women beneficiaries from all participating countries in Larissa, Hellas, under the general title Enhancing of women's entrepreneurship. The training session was further supported through visits to the Cultural Center and Folklore Museum of Abelakia, Women's Agrotourist Cooperative of Zagora and by the organizing of an exposition of cultural products made by the women themselves, in Larissa
  • Cooperated closely with the Women's Agrotourist Cooperative of Zagora, so that the cooperative coul adopt the Cultural Product Label and in this manner, be able to promote its products in the best possible way.

Additionally, KESSA DIMITRA coordinated the visibility activities undertaken by the Hellenic Rad

 

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